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Posted: December 12, 2011 in Group Work

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1st Video Blog. 13/10/2011

Posted: December 12, 2011 in Group Work

Media convergence have become a vital element of life for many people. With the development of technology in  different  platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. However, one question needed to be asked whether or not media convergence bring opportunities and challenges to the industry and society itself.

On the one hand, in term of industry, with the development of technology, the cost of products and software was lowered.Instead of having different news crews for every medium, one converged media operation can use the same reporters and staff to produce stories for, television, telecommunication and Internet mediums. By combining each medium’s resource, a converged operation can increase the quality of its product. As a result satisfaction of customer is increased, which leads to a larger audience. From the public’s standpoint, the increased convenience of information provided by converged stories makes using the media a better experience.

Beside, in term of society especially, media convergence cause the fragmentation of audiences for news. Nowadays, people talk about not having enough time to everything  they want in a day or doing more than one thing at one time. Convergence lead the media is more interactive and audience participation is encouraged. In addition, greater audience engagement can help to enhance the way people experience the media.  Moreover, with the interactive  World Wide Web, audiences are able to download and share music , video , photo via social networking and become media produce.

On the other hand , media convergence bring many challenges . Audiences complain about information overload and they can be overwhelmed and find it difficult. Furthermore, the rapidly changing of technology  has obstructed  audience’s activities. People lack of skill to take full advantage of new media especially old people and disable. So will an audience so used to traditional forms of media embrace a new way of receiving information. In addition , media companies pursue audiences by greater benefit from maketing and advertising through cross-selling.

While the future of converged media seems very bright, its proprietors will have to ask themselves some questions: Will the new technology that is anticipated be as revolutionary as people expect? Will the investment in convergence be profitable enough in the short term, or in the long term? What competing technologies should be utilized in order to produce the best media? Will converged media be successful in a world marketplace?
Those are few of the many questions posed by the growing trend of media convergence.

Technology

Posted: December 12, 2011 in Technology
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Our world is now a digital world and its technology is forever evolving, technology drives the change. Some of the biggest technological changes over the past decade have been phones, computers and television and it is still evolving.

In the 1870’s, Elisha Gray and Alexander Graham both created the telephone. This was a massive technological change that would shape our world today. Before the creation of this invention people were communicating via telegraph. The dot-and-dash morse code system was a very successful way of communicating however change was needed, people needed to talk to people. This is where the telephone began.

Ever since that bright moment, we have been communicating via telephone,however the invention has changed dramatically still since then. In the late 1990’s the mobile phone was created, this enabled people to use the telephone on the go and has been an even greater success.

Since the early 1930’s Computer technology had startedits journey in the new digital world and began to rapidly evolve along with it. In 1981 a company called Apollo Computer revealed its first computer work station called the DN100. This was one of the first computer work stations. A year later a company called Commodore released their own computer, an upgrade to the Apollo DN100, they called it the Commodore 64, it came with 64KB of RAM and featured impressive graphics for its time. Nothing compared to computer today. Over the years computers evolved rapidly, getting bigger and more powerful, faster and more reliable. Nowadays we have desktop computers and laptops, all of which vary from size, speed, graphics and other technical components that build them. Still to this day computers are evolving, what will come next in computer technology.

Televisions are also a fast moving digital change. They have gone from black and white to colour in the space of a decade and nowadays they are in HD and more recently 3D. When television were first around not everyone had them, they were expensive and very much like gold dust, now nearly every home has at least one television, it has become a necessity in this digital world, we rely on it. It’s entertainment, educational, relaxing, informing and reliable.

Over the years we have invented many technical devices, mobile technology, television and computer technology being the most important and effective to our lifestyle. These individual technical devices are now evolving into one another. For example mobile technology now offers new possibilities and has merged with television and computer technology. We have gone from just phoning people to communicate to texting, messaging such as Facebook and twitter, Imessage and Blackberry Messenger and the more recently Whatsapp, which enables you to Imessage and Blackberry Message people. Using the internet, watching television on your phone and news applications, nowadays instead of picking up a newspaper or waiting for the news on the television or radio, you can look at it straight away on your phone by just entering an application such as the BBC News application on my phone. Games, emailing, photography, video-recording and it has now even evolved in 3D technology.

What is going to come next? What will be the next evolution phase? What else is going to happen in our forever changing digital world?

Refrences:

http://inventors.about.com/od/bstartinventors/a/telephone.htm

http://www.computerhistory.org/timeline/?year=1981

Early Days

The evolution of converged media has been slow and subtle. Publications such as Time were experimenting with television in the late ’70s. Major newspapers like the Ft. Worth Star Telegram began experimenting with computer applications in the early ’80s. These attempts and most other early convergence ventures were unsuccessful. Despite the huge startup costs the companies incurred, and the lack of success they achieved, efforts to converge media continued. With technological advancements that made computers more affordable, a new wave of convergence efforts began in the early ’90s. Newspapers such as the Atlanta Journal had graphical and navigational capabilities far beyond prior efforts. Of course, all of this was made possible by the growth of and increased access to the Internet. Now media companies had a standard format to build their convergence efforts.

Growth ____________

In the mid ’90s, the computer world, especially the Internet, experienced a period of extreme growth that rivals any other in history. As more households became linked to the Internet, consumer online services such as Prodigy, America Online and Compuserve became increasingly popular. Recognizing the trend, many news organizations signed on with the consumer online services, which set up sites for the newspapers on their program. While the sites gave many newspapers national exposure, few of them gained enough from the efforts to justify their disadvantageous revenue splits with the online service providers. It was during this time that USA Today became the first newspaper to successfully bring its signature look to the Internet. Television also joined in the convergence effort, with networks like Bloomberg Informational Television, which combined aspects of the Internet with traditional broadcast news. In the late ’90s, most major newspapers established their own websites without the consumer online services. This combination of print and Internet paved the way for the next stage of media convergence.

Recent Development

In the last four to five years, media companies have been fine-tuning the concept of convergence. Local newspapers, radio stations, television broadcasters and websites have combined to form fully converged websites. National newspapers, the New York Times and Washington Post, reached cooperative agreements with the networks ABC and NBC in 2000. While these local and national efforts have brought convergence to a new level, many major and local news organizations have yet to incorporate all the elements of media. Many so-called converged organizations merely republish or repurpose material from one medium to another. The standard newspaper-Internet combination that developed in the ’90s is still convergence’s most common form.

 

                             The internet has been one of the biggest contributors to the media convergence phenomenon. It has allowed a vast range of media platforms such as print, video and audio to become almost instantly accessible from nearly anywhere and has completely changed the way in which we, as an audience, absorb information. And as mobile internet is becoming increasingly popular, it has allowed the convergence of anything at all to one handheld device. For example, news sites have massively changed their style of writing to allow quick fast hits of information by using short, to the point headlines followed up by a brief summary of events. This is aimed at an ‘on the go’ audience who want to quickly check for updates and learn the events occurring in the world. The internet, however, enables this to go one step further, using images and video clips to tell stories of the day. The BBC news site frequently has a ‘story in pictures’ section which uses images taken of a certain event and captions to tell the story which benefits more visually minded people and can provide a different perspective on a news story. Images are also very appropriate to hand held devices as many smart phones and tablets are designed for smooth and clear picture viewing. There is also a link allowing you to watch a live stream of the television broadcast of BBC news. This allows access to the television on your handheld device making television, which has always before been a very static and passive form of media intake free to take anywhere. It is not only the news industry which has seized the opportunities of the internet, however. Almost all radio stations are available to listen to live online and in fact many are exclusively broadcast over the internet. Youtube.com is a site that allows anyone to upload a video where anyone can view it and as a result has become one of the biggest examples of the convergence of media online there is. Almost anything at all can be accessed through a single website, from music videos, comedy sketches, feature films and people’s personal reviews of a subject and this can be accessed anywhere with an internet connection and with the rise of smartphones, this means almost anywhere. Youtube.com is the second most popular site on the internet and it is this ease of use which has made the site so successful, allowing anyone to create their own media and allow the rest of the world to see it.

Technology speech

Posted: December 12, 2011 in Technology

Im going to talk about technology in media convergence.

I am going to talk about three topics which I found the most important in the development of our digital world; mobile technology, computer technology and television technology.

Firstly I am going to talk about mobile technology.

In the early 1870’s Elisha Gray and Alexander Graham both created the telephone.

Before this we were using the telegraph with a system of dot-dash-dot. This was a good way of communicating however change was needed, messages could be translated wrong and an improvement was needed.

This was a massive step in our mobile technology movement. The first major step.

This invention evolved further leading to the creation of the mobile phone in the late 1990’s.

Now-a-days mobile phones are a necessity in our lives. We use them everywhere, everyday for everything.

Journalists use them, we use them in a journalistic way, filming anything exciting that we come across. We use them in emergencies and much more.

Computer technology is also a massive necessity in our digital world now-a-days. Just like the mobile we will use them everyday and some people will take them everywhere!

The Computer started its slow journey in the early 1930’s. However it wasn’t until 1981 that a massive break through happened.

Apollo Computer created the DN100.

It was a fully working work station. Slow to todays standards but it worked.

A year later the Commodore64 was created and came with 64KB of RAM. WHICH IS NOTHING! But back then it was a lot.

How did we survive?

Now-a-days we have macs, laptops decent desktop computers with GB’s of RAM and TB’s of memory!

Last but not least Television Technology.

Televisions have changed dramatically over the years and have probably evolved the quickest.

They’ve gone from Black and white with no sound, to black and white with sound, to colour and now HD and 3D. They’ve been in all shapes and sizes, box and parallegram shaped to now flatscreen, even mounted on the wall.

Now-a-days we don’t just use mobile phones for talking we use them for all sorts:

We have phone applications for News, Facebook, News, Twitter and much more

For that we need internet access.

We use them for storage

Some even have Microsoft office or similar software

They are mini computers

Computers:

They are faster, stronger, smaller and bigger, we have nearly unfillable harddrive space, HD webcams, software galour and now even mini computers such as the ipad!

Televisions:

Are now in HD

3D

Surround sound

Flatscreen

And the new and upcoming IPTV is coming soon. What is going to happen next?

Why have a chosen these 3 technological things to talk about.

Because they all link together.

Mobiles needed the computer technology to work.

Computers needed the television technology to work.

Mobiles also needed the television technology to work.

All of them linked to each other, needed each other and they wouldn’t have been successful without each other.

Our world depends on technology.